I use HootSuite to help me manage my company’s social media. I started off using their free version years ago, and over time, as they began to offer more value to their users, HootSuite instituted both free and paid versions. Initially, I was reluctant to move over to the “paid version”, because I’m always skittish of companies that start free, then pare down their services and offer paid options once they get popular. However, I found that HootSuite didn’t do this. Yes, they limited the number of social networks you can have on free accounts, but that was a good thing because it helped to separate the smaller microenterprises from bigger businesses that have a need to manage multiple networks and have team members. Even now, HootSuite’s FREE offerings are a great deal and ideal for newcomers to social media looking to get a handle on managing their profiles (with it comes ad-supported Free Social Analytics, up to 5 Social Profiles, and 2 RSS/Atom Feeds). What I learned after using HootSuite for quite some time, is that there are three (3) Reasons to Upgrade to HootSuite Pro right now:
- Google Analytics and Facebook Insights: HootSuite offers Google Analytics integration along with Facebook Insights to show you information about who engages with your Facebook page through LIKES, post feedback, and other analytics. Quick Analytics provides a great way to get a snapshot of the last day, week, or month, and Custom Analytics lets you monitor the success of your social media efforts over 30 analytics modules published into printable reports that you can share.
- Unlimited Social Profiles and RSS/Atom Feeds: If you’re managing multiple brands or have several company social profiles of your own, the ability to add them all to your HootSuite Dashboard is awesome! At one point, I was actively managing 15 different profiles, and one of the ONLY ways to do that successfully, without having to log in/out of various platforms all day, was to use HootSuite. Plus, having only ONE location to log into for social media management just makes life easier and saves me time. This is well worth the $6/month for HootSuite Pro.
- Bulk Message Scheduling: With a HootSuite Pro account, you have the ability to Bulk Schedule up to 50 messages at a time using the bulk upload tool. With a specially formatted .CSV file (made through Excel or your Spreadsheet Software in the format of: DD/MM/YYYY HH:MM,"MESSAGE","URL"), you simply select a social profile and upload the .CSV file and HootSuite will deliver accordingly. I like this option because it gives me the opportunity to keep a constant stream of content on my social media profiles. I use this to augment my other social networking activities, but it’s good that there’s a safety net on days when I can’t actively produce new content. It takes me about one long afternoon every 2 months to generate a list of interesting article I’ve collected and want to share. Doing so helps me stay abreast of developments in my field, and aids me in promoting others and using social media to spread useful information to all interested parties. Also, periodic review of my bulk scheduled messages’ analytics tells me what the “hot topics” are, and helps guide me towards what kind of content I should consider for future blog posts.
Are you using HootSuite?