The last option for Facebook Commerce relates to how you can deliver f-commerce options through your Facebook page either through iFrames vs. Facebook Apps. iFrames allow you to customize your own content that’s displayed through your Facebook Page and it gives you the freedom of creating and hosting your own information that’s displayed within the 520-pixel middle column of your Facebook Page. The advantage of using iFrames is that it’s fairly easy to use, and you can set it up so that it looks and feels very similar to your website, thus further enhancing the relationship you have with your customers. The drawback to using iFrames would be the restriction of “real estate” where you’re relegated to the 520-pixel middle column for your selling space.
Using Facebook Apps is another option for displaying content for sale, however the cost of creating and maintaining a Facebook Application can be cost-prohibitive for small businesses on a tight budget. Facebook Apps do come with the distinct advantage of providing a 46% increase in visible selling space, as they allow for the control the left most 760 pixels on the page. A good cost-benefit analysis will determine whether or not investing in a Facebook App is the way to go for your brand.
What are your thoughts about the future of Facebook for business?