Podcasting (or digital audio broadcasting) is like broadcasting your own radio show, that isn’t live, where people can choose to download it and listen to it at their leisure. Podcasting can help you drive traffic to your small business's website by providing a platform for you to talk about your area of expertise via your very own broadcast known as “podcast”. It is a great way to amplify your company's message and reach a new audience in a different online medium.
The range of expertise needed to master podcasting varies from person to person, and SSS for Success (Simplified Social Media Solutions) focuses on most small business owners looking to experiment with podcasting prior to making a multi-thousand investment in podcasting audio and computing equipment.
Our Podcasting Setup & Tutorial walks you through the process of creating and publicizing your very own podcast series, plus we'll show you how to get your podcast found in places like iTunes. We offer Introductory Podcasting Consulting and Podcasting Setup and Tutorials to help you hit the ground running with a simple, fast, and effective process that will have you podcasting and promoting your brand through digital broadcasting in no time!
Numbers You Should Keep In Mind
- 45.3 million: Gym memberships in the U.S.
- 97 million: Number of People who drive to work ALONE daily.
- 25.3 minutes: The average commute for U.S. workers.
- 73.5 million: The number of iPhones sold as of October 2010.
- 278.5 million: The number of iPods sold worldwide as of October 2010.
What These Numbers Mean For Your Small Business
These numbers illustrate the large number of potential customers you could reach through podcasting who have both the time and the means to listen to your message. Podcasting on a regular basis gives you the potential for building a strong base of niche listeners committed to your brand and eagerly subscribing to your content.
Not sure if Podcasting is for you?
Contact Us and learn more about how
podcasting can help you grow your business.