How a website ranks on the search engine results page is a direct result of a variety of Website Relevancy Factors. There are numerous factors that effect a website's relevancy within search engine results, but for the sake of brevity, we've highlighted 10 negative factors that can effect your website’s ability to be ranked higher on search engines.
- Over-optimizing the site (using too many keywords, overstuffed with content).
- Very long URLs, especially those with many hyphens.
- Using Flash.
- Using stop symbols within your URL, like #, $, %.
- Broken links.
- Content buried more than 3 directories deep (i.e. yoursite.com/dir1/dir2/dir3).
- Excessive use of graphics without text.
- Links to sites that are not relevant to your content, nor the linking content.
- Using techniques considered to be “spam” by search engines (e.g. invisible text (where you have words on the site, but change the color to the same as your background, so that visually your visitors can’t see it, but presumably search engines will, because its within the site’s code), or hidden links (which are very tiny images that are virtually invisible to the human eye, but contain linking code that search engines can read)).
The factors listed here are just a few among several, and there are TONS of resources on the web where you can learn more on this topic, or you can Contact Us and let us do the work. A great resource on this topic would be: Search Engine Optimization All-in-One For Dummies by Bruce Clay and Susan Esparza. It’s a really great 10-in-1 book that gets into just about everything you need to know, and it gets into the finer points of search engine marketing, and it also includes a $25 gift card for trying out Google AdWords.
How Many of These Factors Do You Have?
Contact Us and let us review your site.