Sometimes it’s difficult to blog, especially for those not used to journaling or writing their ideas out on a regular basis. This guide is intended to help you create great blogging content by taking you through the steps necessary to generate consistent blog posts.
- Identify the Main Goal or Theme of Your Blog: Why are you blogging? What do you hope to get out of the experience and what do you want to share with your audience?
- Tentatively Identify Your Intended Audience: Who are you writing to? Who is your ideal reader, and what do you hope for them to gain from reading your blog?
- Decide on the Time Commitment You’re Willing to Make to Your Blog: Generating great blogging content takes time, and an appropriate time commitment. Determine how much time you are willing to commit to writing, researching, and publishing your content.
- Highlight Main Topics and Break Them Down into Single Idea Posts: Start with a big topic, then whittle it down into smaller topics. Stick to a “one topic per post” method for generating content, and try to make each post about 300 – 400 words.
- Plan Out a Blog Calendar: With your theme, audience, and post topics listed, plan out a blog calendar for when you’ll produce what content. A great way to do this is to plan out 52 topics (enough for 1 post per week for 1 year), and whenever possible try to connect your blog’s post with a current event happening during that time of the year. If 52 topics seems like a lot, start with 4 topics, and build on them each month.
- Match Your Time Schedule to Your Blog Calendar: Since you’ve already identified your time commitment, you should be able to match your time schedule to your blog calendar.
- How to Actually Get a Post Written: Think of your topic. Then think of one specific audience member and answer the question: What do I want THAT PERSON to walk away from this post knowing?
- Choose Keywords: Start by choosing keywords based on the general outline you’ve created for your content, then summarize each of your post’s content. Try to choose roughly 2-3 keywords per post, and include those keywords in the labels/tags section of your post to help categorize your content along the way.
- Automate the Process: Schedule your posts to be published in advance, on a regular basis over a series of days, weeks, or months.
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